Minorities and media : diversity and the end of mass communication

Author(s)

Bibliographic Information

Minorities and media : diversity and the end of mass communication

Clint C. Wilson II & Félix Gutiérrez

Sage Publications, c1985

  • pbk.

Available at  / 18 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.

Table of Contents

PART ONE: INTRODUCTION Racial Diversity in a Land of Immigrants Communication Media in a Racially Diverse Society PART TWO: ENTERTAINMENT MEDIA PORTRAYALS From the Live Stage to Hollywood Before World War II Television and Movies After World War II PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS Advertising The Media's Not-So-Silent Partner The Press Minorities In and Out of the News PART FOUR: THE TRIPLE THREAT OF MINORITY MEDIA ACTIVITIES Access Minority Training and Employment in the Media Alternatives The Deep Roots of Minority Media Advocacy Pressuring Media to Change PART FIVE: CONCLUSION Racial Diversity and the End of Mass Media

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