Consumer behavior
著者
書誌事項
Consumer behavior
Wiley, c1986
大学図書館所蔵 全37件
注記
Includes bibliographies and indexes
内容説明・目次
内容説明
The most important consumer behavior text in 20 years and an innovative, modern introduction by one of the most respected authorities in the field. Wilkie enhances the marketer's perspective by bringing in lessons from the behavior of consumers and public-policy makers. Class tested, it contains unique and original material not found in any other text, including seven keys to consumer behavior.
目次
- INTRODUCTION TO THE FIELD OF CONSUMER BEHAVIOR: Consumer Behavior as a Body of Knowledge
- Marketing Perspectives on Consumers' Behavior
- Consumer Perspectives on Consumer Behavior
- Consumers as Individuals: The "CIP" Approach
- EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR: Cultural Impacts and the Diffusion of Innovations
- Cross-Cultural and Symbolic Dimensions of Consumer Behavior
- Social Influences on Consumer Behavior
- Family Influences on Consumer Behavior
- Salespersons' Influences on Consumer Behavior
- Advertising Influences on Consumer Behavior
- Situational Influences, Consumer Life Styles and Market Segmentation . . INTERNAL INFLUENCES ON CONSUMER BEHAVIOR: Consumer Motivation
- Consumer Personality, "Psychographics" and Involvement
- Consumer Perceptions: Selecting Consumer Stimuli
- Consumer Perception: Interpreting Consumer Stimuli
- Consumer Learning
- Consumer Attitudes
- Consumer Decision Making I: Pre- Purchase Processes
- Consumer Decision Making II: Purchase Processes
- Consumer Decision Making III: Post Purchase Processes
- ADDITIONAL THEORIES AND PERSPECTIVES: Policy Perspectives on Consumer Behavior
- Aggregate Perspectives on Consumer Behavior
- Theoretical Background on Culture and Social Class
- Theoretical Background on Social Influences on Behavior.
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