Consumer behavior

Author(s)

• Wilkie, William L.

Bibliographic Information

Consumer behavior

William L. Wilkie

Wiley, c1986

Note

Includes bibliographies and indexes

Description and Table of Contents

Description

The most important consumer behavior text in 20 years and an innovative, modern introduction by one of the most respected authorities in the field. Wilkie enhances the marketer's perspective by bringing in lessons from the behavior of consumers and public-policy makers. Class tested, it contains unique and original material not found in any other text, including seven keys to consumer behavior.

Table of Contents

• INTRODUCTION TO THE FIELD OF CONSUMER BEHAVIOR: Consumer Behavior as a Body of Knowledge
• Marketing Perspectives on Consumers' Behavior
• Consumer Perspectives on Consumer Behavior
• Consumers as Individuals: The "CIP" Approach
• EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR: Cultural Impacts and the Diffusion of Innovations
• Cross-Cultural and Symbolic Dimensions of Consumer Behavior
• Social Influences on Consumer Behavior
• Family Influences on Consumer Behavior
• Salespersons' Influences on Consumer Behavior
• Advertising Influences on Consumer Behavior
• Situational Influences, Consumer Life Styles and Market Segmentation . . INTERNAL INFLUENCES ON CONSUMER BEHAVIOR: Consumer Motivation
• Consumer Personality, "Psychographics" and Involvement
• Consumer Perceptions: Selecting Consumer Stimuli
• Consumer Perception: Interpreting Consumer Stimuli
• Consumer Learning
• Consumer Attitudes
• Consumer Decision Making I: Pre- Purchase Processes
• Consumer Decision Making II: Purchase Processes
• Consumer Decision Making III: Post Purchase Processes
• ADDITIONAL THEORIES AND PERSPECTIVES: Policy Perspectives on Consumer Behavior
• Aggregate Perspectives on Consumer Behavior
• Theoretical Background on Culture and Social Class
• Theoretical Background on Social Influences on Behavior.

by "Nielsen BookData"

Details

• NCID: BA00274269
• ISBN:
  • 0471078514
• LCCN: 86001659
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 705, 16 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers