Information and behavior : systems of influence
Author(s)
Bibliographic Information
Information and behavior : systems of influence
(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)
L. Erlbaum Associates, 1986
Available at 19 libraries
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Note
Bibliography: p. 235-248
Includes index
Description and Table of Contents
Description
First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.
Table of Contents
- Chapter 1 Introduction
- Chapter 2 Prosocial Television
- Chapter 3 Diffusion from a Behavioral Systems Perspective
- Chapter 4 Social Marketing
- Chapter 5 New Media
- Chapter 6 Information and Health Behavior
- Chapter 7 Behavioral Systems Approach Information and Consumer Behavior
- Chapter 8 Future Directions
by "Nielsen BookData"