Marketing and economic development
著者
書誌事項
Marketing and economic development
Praeger, 1986
大学図書館所蔵 件 / 全33件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 180-193
Includes index
内容説明・目次
内容説明
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages. This study takes a systems approach to the subject and analyzes the essential role of trade in economic development; the organization of marketing efforts of firms and the problems encountered in different economic settings; ways to improve the marketing practices of firms; marketing technology transfer from developed to less-developed countries. Academics and professionals in the fields of economic development, international economics, international marketing, comparative marketing systems and international business will find important insights in this book.
目次
- Marketing and economic development interface
- marketing as the prime mover of development activity
- operationalizing the relationship between marketing and economic development
- channels of distribution and the economic development process
- consumerism and economic development
- the role and relevance of marketing research to economic development of less-developed countries.
「Nielsen BookData」 より
