The IBM way : insights into the world's most successful marketing organization

Author(s)

• Rodgers, F. G. (Francis G.)
• Shook, Robert L.

Bibliographic Information

The IBM way : insights into the world's most successful marketing organization

by Buck Rodgers, with Robert L. Shook

Harper & Row, c1986

1st ed

• : pbk

Note

Includes index

Details

• NCID: BA00324844
• ISBN:
  • 0060155221
  • 0060914173
• LCCN: 85045223
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 235 p.
• Size: 25 cm
• Classification:
  • LCC : HD9696.C64
  • DC19 : 338.7/61004/0973
• Subject Headings:
  • LCSH : International Business Machines Corporation
  • LCSH : Computers -- Marketing -- Case studies
  • LCSH : Electronic office machines -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies