The IBM way : insights into the world's most successful marketing organization

著者

• Rodgers, F. G. (Francis G.)
• Shook, Robert L.

書誌事項

The IBM way : insights into the world's most successful marketing organization

by Buck Rodgers, with Robert L. Shook

Harper & Row, c1986

1st ed

• : pbk

注記

Includes index

内容説明・目次

内容説明

The paperback edition of the national bestseller that explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA00324844
• ISBN:
  • 0060155221
  • 0060914173
• LCCN: 85045223
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 235 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD9696.C64
  • DC19 : 338.7/61004/0973
• 件名:
  • LCSH : International Business Machines Corporation
  • LCSH : Computers -- Marketing -- Case studies
  • LCSH : Electronic office machines -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies