Marketing channels : relationships and performance

Author(s)

• Pellegrini, Luca
• Reddy, Srinivas K.
• International Conference on Distribution
• Università commerciale Luigi Bocconi. Centro di studi sul commercio
• New York University. Institute of Retail Management

Bibliographic Information

Marketing channels : relationships and performance

[edited by] Luca Pellegrini, Srinivas K. Reddy

（The advances in retailing series）

Lexington Books, c1986

• : alk. paper

Note

"Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, on April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University"--Pref

Includes index

Details

• NCID: BA00328120
• ISBN:
  • 066913158X
• LCCN: 86045186
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xiii, 209 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.129
  • DC19 : 658.8/7
• Subject Headings:
  • LCSH : Marketing channels -- Congresses
• Parent Bibliography ID:
  • BA00294492