Instructor's manual for consumer behavior and marketing action

Author(s)

• Assael, Henry

Bibliographic Information

Instructor's manual for consumer behavior and marketing action

Henry Assael

Kent Publishing, c1984

Details

• NCID: BA00337915
• ISBN:
  • 0534029914
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: v, 343 p.
• Size: 28 cm
• Classification:
  • NDC8 : 675
  • NDC8 : 365.8
• Subject Headings:
  • NDLSH : マーケッティング
  • NDLSH : 消費者