Marketing management and strategy : a reader

Author(s)

• Kotler, Philip
• Cox, Keith Kohn

Bibliographic Information

Marketing management and strategy : a reader

edited by Philip Kotler, Keith K. Cox

Prentice-Hall, c1984

3rd ed.

• : pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA00347431
• ISBN:
  • 0135582482
• LCCN: 83026944
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 448 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures
  • NDLSH : マーケッティング