Principles of marketing

Author(s)

• Kotler, Philip

Bibliographic Information

Principles of marketing

Philip Kotler

（The Prentice-Hall series in marketing）

Prentice-Hall, c1986

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA00361953
• ISBN:
  • 0137017316
• LCCN: 85017015
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxiv, 774 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00314647