Organizational buying behaviour : purchasing and marketing management implications

Author(s)

• Parkinson, Stephen T. (Stephen Trent)
• Baker, Michael J. (Michael John)
• Moller, Kristian

Bibliographic Information

Organizational buying behaviour : purchasing and marketing management implications

by Stephen T. Parkinson and Michael J. Baker with contributions from K. Moller on behalf of the IBB Group

Macmillan, 1986

Note

Includes index

Details

• NCID: BA00389169
• ISBN:
  • 0333393511
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 271 p.
• Size: 23 cm
• Classification:
  • LCC : HF5437
  • DC19 : 658.7/2
• Subject Headings:
  • PRECIS : Purchasing by organisations
  • LCSH : Purchasing