Need assessment : a key to user-oriented product innovation

Author(s)

• Holt, Knut
• Geschka, Horst
• Peterlongo, Giovanni

Bibliographic Information

Need assessment : a key to user-oriented product innovation

Knut Holt, Horst Geschka, Giovanni Peterlongo

Wiley, c1984

• U.S.

Note

Includes bibliographies and index

Details

• NCID: BA0039409X
• ISBN:
  • 0471903213
• LCCN: 83016764
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester [Sussex] ; New York
• Pages/Volumes: xii, 187 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.153
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : New products
  • LCSH : Marketing research