Profitable service marketing

Author(s)

• Johnson, Eugene M.
• Scheuing, Eberhard E. (Eberhard Eugen)
• Gaida, Kathleen A.

Bibliographic Information

Profitable service marketing

Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida

Dow Jones-Irwin, c1986

Note

Includes bibliographies and index

Details

• NCID: BA0039565X
• ISBN:
  • 0870946137
• LCCN: 86070516
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 303 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.122
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- United States -- Marketing