Profitable product management

Author(s)

• Ward, John
• Institute of Marketing

Bibliographic Information

Profitable product management

John Ward

Heineman, 1984

• pbk.

Note

"Published on behalf of the Institute of Marketing."

Includes index

Details

• NCID: BA00402019
• ISBN:
  • 0434922153
• LCCN: 86108360
• Country Code: uk
• Title Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 273 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC19 : 658.5
• Subject Headings:
  • LCSH : Product management