Economics of managerial decision-making
著者
書誌事項
Economics of managerial decision-making
B. Blackwell, 1986
- : pbk
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注記
Includes index
内容説明・目次
内容説明
The manager in today's world of business operates in an ever-more complex and competitive environment. Intuition and received wisdom are no longer enough - a more sophisticated understanding of the structure and functioning of business, both internally and externally in the wider economic environment, is essential. This text provides a grounding in the essentials of economic theory and practice relevant to modern business. Contemporary management issues of financing, production, marketing and pricing are analyzed, with an emphasis on the role of economic principles in decision-making. A particular feature of the book is its treatment of strategic management and business policy issues.
目次
- Part 1: the propensity to truck, barter and exchange
- the nature of the firm
- strategy - birth, growth and death of firms
- structure
- control and performance. Part 2: consumer behaviour pricing policy and market structures
- product policy
- distribution
- cost and production management
- personnel management
- investment and finance. Part 3: multinational corporations
- government and trading.
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