Strategic market planning : problems and analytical approaches

Author(s)

• Abell, Derek F.
• Hammond, John S.

Bibliographic Information

Strategic market planning : problems and analytical approaches

Derek F. Abell, John S. Hammond

Prentice-Hall, c1979

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA00418143
• ISBN:
  • 013851089X
  • 0138510490
• LCCN: 79012073
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 527 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies