Cases and readings for marketing for nonprofit organizations

Author(s)

• Kotler, Philip
• Ferrell, O. C.
• Lamb, Charles W.

Bibliographic Information

Cases and readings for marketing for nonprofit organizations

[edited by] Philip Kotler, O.C. Ferrell, Charles Lamb

Prentice-Hall, c1983

• pbk.

Note

Includes bibliographies

Details

• NCID: BA00434241
• ISBN:
  • 0131190814
• LCCN: 82007616
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 380 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Corporations, Nonprofit -- Marketing
  • LCSH : Corporations, Nonprofit -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies