Repetition effects over the years : an anthology of classic articles

著者

• Craig, C. Samuel
• Sternthal, Brian

書誌事項

Repetition effects over the years : an anthology of classic articles

edited by C. Samuel Craig, Brian Sternthal

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986

注記

Includes bibliographies

"Reprinted from the Journal of advertising research"

• NII書誌ID(NCID): BA00442931
• ISBN:
  • 0824067630
• LCCN: 84046069
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 24 cm
• 分類:
  • LCC : HF5827
  • DC19 : 659.1/11
• 件名:
  • LCSH : Advertising -- Effective frequency -- Addresses, essays, lectures
• 親書誌ID:
  • BA00443005