Handbook of strategic planning

Author(s)

• Gardner, James R.
• Rachlin, Robert
• Sweeny, Allen

Bibliographic Information

Handbook of strategic planning

James R. Gardner, Robert Rachlin, H.W. Allen Sweeny, editors

J. Wiley, c1986

Note

"A Wiley-Interscience publication."

Includes bibliographies and index

Description and Table of Contents

Description

Drawing on contributions from leading corporate executives, educators, consultants and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.

Table of Contents

• Partial table of contents:
• Strategic Management: An Overview
• PLANNING
• Corporate Portfolio Analysis (F. Weiss E. Tallet)
• Formulating Strategies and Contingenciy Plans (W. King)
• IMPLEMENTATION
• The Role of Company Culture and Internal Politics (W. Newman)
• Failures in Strategic Planning (P. Michel)
• FUNCTIONAL PLANS
• Acquisition Planning (P. Gartman)
• Divestiture Planning (P. Walmsey)
• SPECIAL CASES
• Strategic Planning for International Operations (E. Izakson)
• Strategic Planning in the Military (J. Cushman)
• Index.

by "Nielsen BookData"

Details

• NCID: BA00489334
• ISBN:
  • 0471881279
• LCCN: 86151714
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 24 cm
• Classification:
  • LCC : HD30.28
  • DC19 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning