Environment of international business
著者
書誌事項
Environment of international business
Kent Pub. Co., 1985
2nd ed
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注記
Bibliography: p. 461-462
Includes index
内容説明・目次
内容説明
Presenting a completely systematic and balanced analysis of the environment of multinational business operations, the text is flexible, with an interdisciplinary framework which allows the lecturer to emphasize different aspects, geographic regions or issues, according to the individual teaching programme. This edition has been completely updated to reflect recent concerns and opportunities in international business. Improved coverage includes a chapter on the Japanese challenge, expanded coverage of the analysis of the sociocultural environment and a new discussion of the systematic differences between capitalist and communist economies. This book should be of interest to degree and postgraduate students on courses in international business.
目次
The scope and context of international business. International trade. Financial environment of international business. Environmental dynamics: North-south business relations. Environmental dynamics: East-west business relations. Multinational companies. Sociocultural environment of international business. International integration. Epilogue.
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