The firm and the market : studies on multinational enterprise and the scope of the firm
著者
書誌事項
The firm and the market : studies on multinational enterprise and the scope of the firm
B. Blackwell, 1987
大学図書館所蔵 全49件
注記
Bibliography: p. [262]-273
Includes index
内容説明・目次
内容説明
This work presents the application of Mark Casson's theory of the multi-national enterprise (MNE) to draw conclusions about the scope of the firm in general. Casson's innovation is to infer from an extensive consideration of the history, development and organization of the MNE that the scope of any firm is determined by the way it resolves the problem of co-ordinating its productive activities - production, research, advertising and promotion. After chapters critically reviewing the literature and detailing his own theoretical insights, the author looks at case studies of topical concern in the shipping, construction and motor industries in order to explain contemporary rationalization and restructuring in manufacturing industry.
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