The design dimension : the new competitive weapon for business
著者
書誌事項
The design dimension : the new competitive weapon for business
Basil Blackwell, 1987
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内容説明・目次
内容説明
This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.
目次
- Part 1 Making new connections: the power of design
- more than just a pretty face - the roots and range of industrial design
- the marketing conundrum - a curious case of persistent myopia
- towards a new era - design, marketing and technology as equal partners. Part 2 Design unchained: confronting a new challenge - Olivetti
- Midwest pioneer - John Deere's company
- harnessing flair - Sony
- breaking the Detroit mould - Ford
- a global quest for speed - Philips
- oddball convert - Baket Perkins
- the designer at work - Kenneth Grange of Pentagram. Part 3 Globalization: threat or opportunity? - introduction
- global hype and reality
- conclusion - a two-edged sword.
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