A theory of political choice behavior
Author(s)
Bibliographic Information
A theory of political choice behavior
（Praeger series in public and non-profit sector marketing）
Praeger, 1987
Available at / 14 libraries
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Note
Bibliography: p. 173-184
Includes index
Description and Table of Contents
Description
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.
Table of Contents
Section A: Introduction The Need to Understand Political Choice Behavior Research Traditions in Voter Behavior Section B: A Theory of Political Choice Behavior Description of the Theory Basis of Choice Section C: Theory Testing Measurement of the Theory Four Tests of the Theory Section D: Strategies and Trends Strategic Implications of the Theory Future Trends Appendixes
by "Nielsen BookData"
