Advertising

Author(s)

• Runyon, Kenneth E.

Bibliographic Information

Advertising

Kenneth E. Runyon

C.E. Merrill Pub. Co., c1984

2nd ed

Note

Rev. ed. of: Advertising and the practice of marketing. c1979

Includes bibliographical references and indexes

• NCID: BA00546540
• ISBN:
  • 0675200881
• LCCN: 83061930
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: xiii, 702 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Marketing