The economics of the brand : a marketing analysis

Author(s)

• Watkins, Trevor

Bibliographic Information

The economics of the brand : a marketing analysis

Trevor Watkins

（The McGraw-Hill marketing series）

McGraw-Hill, c1986

Note

Includes bibliographies and indexes

Details

• NCID: BA00548353
• ISBN:
  • 007084156X
• LCCN: 85023295
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: x, 161 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/343
• Subject Headings:
  • LCSH : Brand choice
• Parent Bibliography ID:
  • BA00548364