The Development of media models in advertising : an anthology of classic articles

著者

• Craig, C. Samuel
• Ghosh, Avijit

書誌事項

The Development of media models in advertising : an anthology of classic articles

edited by C. Samuel Craig, Avijit Ghosh

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986, c1985

注記

Includes bibliographies

"Reprinted from the Journal of Advertising Research"

詳細情報

• NII書誌ID(NCID): BA00551573
• ISBN:
  • 0824067622
• LCCN: 84046068
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 24 cm
• 分類:
  • LCC : HF5826.5
  • DC19 : 659.13/0724
• 件名:
  • LCSH : Advertising media planning -- Mathematical models -- Addresses, essays, lectures
• 親書誌ID:
  • BA00443005