Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

Author(s)

• Weinstein, Art

Bibliographic Information

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

by Art Weinstein

Probus Pub. Co., c1987

Note

Includes index

• NCID: BA0056818X
• ISBN:
  • 0917253590
• LCCN: 86091440
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xii, 296 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.127
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Market segmentation