Marketing research : applications and problems

Author(s)

• Jain, Arun K.
• Pinson, Christian R. A.
• Ratchford, Brian T.

Bibliographic Information

Marketing research : applications and problems

edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford

Wiley, c1982

• est.

Note

Includes bibliographies and index

Details

• NCID: BA00568306
• ISBN:
  • 0471100811
• LCCN: 81014651
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester ; New York
• Pages/Volumes: xiv, 555 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Addresses, essays, lectures