Bullseyes and blunders : stories of success & failure

著者

書誌事項

Bullseyes and blunders : stories of success & failure

R.F. Hartley

Wiley, c1987

  • : pbk

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内容説明・目次

巻冊次

: pbk ISBN 9780471849032

内容説明

This practical book explains exactly what business principles and concepts worked for the successful survivors - and why. Filled with case studies of actual companies, it offers applications-oriented discussions for avoiding mistakes, recognizing symptoms of worsening situations, and becoming aware of risks. It reexamines such important management tools and issues as the breakeven point, the importance of turnover in profitability, the issue of promotion from within and much more.

目次

  • Partial table of contents:
  • The Experiential Manager
  • FROM MONUMENTAL FAILURE TO OUTSTANDING SUCCESS: THE EDSEL AND THE MUSTANG
  • The Edsel: Research and Planning Gone Awry
  • The Mustang--The Great Reversal
  • The Edsel and the Mustang: What We Can Learn
  • THE BATTLE OF HAMBURGERS
  • McDonald's: Success with Such a Simple Product
  • Burger Chef--Why Not Another McDonald's?
  • McDonald's and Burger Chef: What We Can Learn
  • THE STRUGGLE TO BE BIGGEST IN RETAILING
  • The Vanquished--Korvette and Woolworth
  • W.T
  • Grant--The Fatal Expansion
  • K Mart: The Discount Leader
  • K Mart, and the Failures: What We Can Learn
  • JAPAN INVADES THE U.S
  • MOTORCYCLE MARKET: A HARBINGER
  • Harley Davidson: The Opportunity Unnoticed
  • The Honda Motorcycle Incursion--The Precusor
  • Harley Davidson vs
  • Honda: What We Can Learn
  • ASCENDANCY AND AN EPHEMERAL MYSTIQUE IN BEER
  • Coors--0We Are Immune to Competition.0 Miller Beer: Transferring Marketing Muscle to the Brewing Industry
  • Coors and Miller: What We Can Learn
  • THE CREST RIDERS OF THE RUNNING BOOM
  • Adidas--Opening the Door for Competitors
  • Nike: Bearding Foreign Competition
  • Adidas and Nike: What We Can Learn
  • WILD SUCCESS AND PLUMMETING HOPES IN THE PERSONAL COMPUTER INDUSTRY
  • Apple Computer: Blending Technology and Marketing.
巻冊次

ISBN 9780471849049

内容説明

This practical book explains exactly what business principles and concepts worked for the successful survivors - and why. Filled with case studies of actual companies, it offers applications-oriented discussions for avoiding mistakes, recognizing symptoms of worsening situations, and becoming aware of risks. It reexamines such important management tools and issues as the breakeven point, the importance of turnover in profitability, the issue of promotion from within, and much more.

目次

  • Partial table of contents:
  • The Experiential Manager
  • FROM MONUMENTAL FAILURE TO OUTSTANDING SUCCESS: THE EDSEL AND THE MUSTANG
  • The Edsel: Research and Planning Gone Awry
  • The Mustang--The Great Reversal
  • The Edsel and the Mustang: What We Can Learn
  • THE BATTLE OF HAMBURGERS
  • McDonald's: Success with Such a Simple Product
  • Burger Chef--Why Not Another McDonald's?
  • McDonald's and Burger Chef: What We Can Learn
  • THE STRUGGLE TO BE BIGGEST IN RETAILING
  • The Vanquished--Korvette and Woolworth
  • W.T
  • Grant--The Fatal Expansion
  • K Mart: The Discount Leader
  • K Mart, and the Failures: What We Can Learn
  • JAPAN INVADES THE U.S
  • MOTORCYCLE MARKET: A HARBINGER
  • Harley Davidson: The Opportunity Unnoticed
  • The Honda Motorcycle Incursion--The Precusor
  • Harley Davidson vs
  • Honda: What We Can Learn
  • ASCENDANCY AND AN EPHEMERAL MYSTIQUE IN BEER
  • Coors--0We Are Immune to Competition.0 Miller Beer: Transferring Marketing Muscle to the Brewing Industry
  • Coors and Miller: What We Can Learn
  • THE CREST RIDERS OF THE RUNNING BOOM
  • Adidas--Opening the Door for Competitors
  • Nike: Bearding Foreign Competition
  • Adidas and Nike: What We Can Learn
  • WILD SUCCESS AND PLUMMETING HOPES IN THE PERSONAL COMPUTER INDUSTRY
  • Apple Computer: Blending Technology and Marketing.

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