The spot : the rise of political advertising on television

Author(s)

• Diamond, Edwin
• Bates, Stephen

Bibliographic Information

The spot : the rise of political advertising on television

Edwin Diamond and Stephen Bates

MIT Press, c1984

• : hbk
• : pbk

Note

Bibliography: p. [391]-400

Includes index

Details

• NCID: BA00581814
• ISBN:
  • 0262040751
  • 0262540436
• LCCN: 84007904
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xiv, 416 p.
• Size: 21 cm
• Classification:
  • LCC : JF2112.A4
  • DC19 : 324.73
• Subject Headings:
  • LCSH : Advertising, Political -- United States
  • LCSH : Television advertising -- United States