The business of public relations
著者
書誌事項
The business of public relations
Praeger, 1987
- alk. paper
- : pbk. : alk. paper
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注記
Bibliography: p. 315-319
Includes index
内容説明・目次
内容説明
This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applications.
目次
Preface Public Relations: A New Perspective The Consultant Model Applied Preparing for Tomorrow: Strategic Organizaiton Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development The Sales System Proposals, Presentations, and Agreements Developing Constituent Relationships Managing the Public Relations Process Managing Human Resources: The Employment Process Nurturing Employees Public Relations and the Law Planning for the Future Epilogue Bibliography Index
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