Offensive marketing : or how to make your competitors followers

Author(s)

• Davidson, J. H.

Bibliographic Information

Offensive marketing : or how to make your competitors followers

Hugh Davidson

Gower, 1987

2nd ed

Note

Bibliography: p. 395-396

Includes index

Details

• NCID: BA00657199
• ISBN:
  • 0566026538
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot
• Pages/Volumes: 415 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing