A practical guide to behavioral research : tools and techniques

Bibliographic Information

A practical guide to behavioral research : tools and techniques

Robert Sommer and Barbara B. Sommer

Oxford University Press, 1986

2nd ed

  • pbk.

Available at  / 10 libraries

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Note

Includes bibliographies and indexes

Description and Table of Contents

Volume

ISBN 9780195039771

Description

This is a clear and concise guide to the tools and techniques of behavioural research. The second edition includes new material on using computers, the analysis of variance, mail surveys, video as a research tool, and writing reports other than scientific articles. The book encompasses laboratory and field experiments in a practical multi-disciplinary approach.
Volume

pbk. ISBN 9780195039788

Description

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

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