Meta-analysis in marketing : generalization of response models

Author(s)

• Farley, John U.
• Lehmann, Donald R.

Bibliographic Information

Meta-analysis in marketing : generalization of response models

John U. Farley, Donald R. Lehmann

（Marketing Science Institute series）

Lexington Books, c1986

Note

Includes index

Bibliography: p. [109]-115

• NCID: BA00676841
• ISBN:
  • 0669140392
• LCCN: 86045606
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xiv, 121 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Meta-analysis
• Parent Bibliography ID:
  • BA00676874