The new style in election campaigns

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Bibliographic Information

The new style in election campaigns

[R. Agranoff ... et al.]

Holbrook Press, 1972

Available at  / 3 libraries

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Note

Includes bibliographical references

Contents of Works

  • The new style of campaigning : The decline of party and the rise of candidate centered technology / R. Agranoff
  • Campaign management grows into national industry / Congressional quarterly
  • How the "I dare you!" candidate won / H. N. D. Fisher
  • The agency knack of political packaging / W. T. Spencer
  • The role of political parties in the new campaigning / R. Agranoff
  • Information technology and the political campaigner / R. L. Chartrand
  • Aggregate election data in the campaign : limitations, pitfalls, and uses / C. H. Backstrom and R. Agranoff
  • Basic information systems-P.I.P.S. / by V. P. Barabba
  • Polls and politics in the United States / by L. Harris
  • Polling for a presidential candidate / T. W. Benham
  • The simulmatics project / I. de S. Pool and R. Abelson
  • The emerging conventions of campaign television / S. Kelley, Jr
  • Politicking on television / National journal
  • Candidate exposure in uncontrolled media / R. MacNeil
  • The handling of the candidate : Nixon's TV campaign / L. Chester, G. Hodson and B. Page
  • Media, marketing strategy in a major campaign / D. W. Osten
  • Adventures of an image specialist / G. Wyckoff
  • Reagan vs. Brown : a TV image playback / E. D. Rose and D. Fuchs
  • Communications and politics : the media and the message / H. E. Alexander

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