The new style in election campaigns

著者

• Agranoff, Robert

書誌事項

The new style in election campaigns

[R. Agranoff ... et al.]

Holbrook Press, 1972

注記

Includes bibliographical references

収録内容

• The new style of campaigning : The decline of party and the rise of candidate centered technology / R. Agranoff
• Campaign management grows into national industry / Congressional quarterly
• How the "I dare you!" candidate won / H. N. D. Fisher
• The agency knack of political packaging / W. T. Spencer
• The role of political parties in the new campaigning / R. Agranoff
• Information technology and the political campaigner / R. L. Chartrand
• Aggregate election data in the campaign : limitations, pitfalls, and uses / C. H. Backstrom and R. Agranoff
• Basic information systems-P.I.P.S. / by V. P. Barabba
• Polls and politics in the United States / by L. Harris
• Polling for a presidential candidate / T. W. Benham
• The simulmatics project / I. de S. Pool and R. Abelson
• The emerging conventions of campaign television / S. Kelley, Jr
• Politicking on television / National journal
• Candidate exposure in uncontrolled media / R. MacNeil
• The handling of the candidate : Nixon's TV campaign / L. Chester, G. Hodson and B. Page
• Media, marketing strategy in a major campaign / D. W. Osten
• Adventures of an image specialist / G. Wyckoff
• Reagan vs. Brown : a TV image playback / E. D. Rose and D. Fuchs
• Communications and politics : the media and the message / H. E. Alexander

• NII書誌ID(NCID): BA00731961
• LCCN: 75180471
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: vii, 392 p.
• 大きさ: 23 cm
• 分類:
  • LCC : JK2281
  • DC19 : 324.7
• 件名:
  • LCSH : Campaign management -- Addresses, essays, lectures
  • LCSH : Electioneering -- United States -- Addresses, essays, lectures