Media, audience, and social structure
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Bibliographic Information
Media, audience, and social structure
Sage Publications, c1986
- : hbk
- : pbk
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Note
Bibliography: p. 354-377
Includes indexes
Description and Table of Contents
Description
Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.
Table of Contents
Introduction - Sandra J Ball-Rokeach and Muriel G Cantor
The Media and the Social Fabric
PART ONE: SOCIOLOGICAL INQUIRY INTO THE MEDIA AND MASS COMMUNICATION: HISTORICAL AND THEORETICAL ORIGINS
Mass Communication Rediscovered - Charles R Wright
Its Past and Future in American Sociology
Reflections on the Lost Vision of Communication Theory - Thelma McCormack
The Menu of Media Research - Michael Schudson
PART TWO: MEDIA AND SOCIAL PROCESS
The Information Society - James R Beniger
Technological and Economic Origins
The Flow of Communications into the Home - W Russell Neuman and Ithiel de Sola Pool
Linking Culture and Other Societal Systems - Karl Erik Rosengren
The Mass Media in Earthquake Warning - Ralph H Turner and Denise H Paz
Media System Dependency Theory - Peter L Hirschburg, Donald A Dillman, and Sandra J Ball-Rokeach
Response to the Eruption of Mount St Helens
PART THREE: MEDIA ORGANIZATIONS AND THEIR AUDIENCES
Social Constraints and the Production of an Alternative Medium - Herman Gray
The Case of Community Radio
The Organizational Environment of the Motion Picture - James J Parker
Censorship of Criminal Characters, 1930-1950
Hollywood Filmmaking and Audience Image - Robert Kapsis
The Commodification of Sport - John L Stewart
The Political Struggle for Prime Time - Kathryn Montgomery
Culture by the Millions - Victoria Billings
Audience as Innovator
Audience Composition and Television Content - Muriel G Cantor and Joel M Cantor
The Mass Audience Revisited
Beyond Mass Culture and Class Culture - John P Robinson and Edward L Fink
Subcultural Differences in the Structure of Music Preferences
PART FOUR: MEDIA AND POLITICAL CONFLICT AND CHANGE
The 'Form' of Substance - Jeffrey C Alexander
The Senate Watergate Hearings as Ritual
Awareness of Public Opinion and School Desegregation Protest - D Garth Taylor
Some Observations on the Long-Range Effects of Television - Gladys Engel and Kurt Lang
Changing and Stabilizing Political Behavior and Beliefs - Sandra J Ball-Rokeach, Milton Rokeach, and Joel W Grube
PART FOUR: MEDIA CONTENT
The Reporting of Social Science Research in the Media - Elanor Singer and Phyllis Endreny
Ideologies of Femininity - Andrea L Press
Film and Popular Consciousness in the Postwar Era
Format and Formula in Prime-Time TV - Ann Swidler, Melissa Rapp, and Yasemin Soysal
`Punk' and Middle-Class Values - Philip Lamy and Jack Levin
a Content Analysis
Conclusion - Sandra J Ball-Rokeach and Muriel J Cantor
Going Beyond Contemporary Media Theory and Research
by "Nielsen BookData"