Handbook of modern marketing

Author(s)

• Buell, Victor P.
• Heyel, Carl

Bibliographic Information

Handbook of modern marketing

Victor P. Buell, editor-in-chief ; Carl Heyel, coordinating editor

McGraw-Hill, [1970]

Note

Includes bibliographies

Details

• NCID: BA00787274
• ISBN:
  • 0070088381
• LCCN: 78096238
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures