Competitive advantage : creating and sustaining superior performance
Author(s)
Bibliographic Information
Competitive advantage : creating and sustaining superior performance
Free Press , Collier Macmillan, c1985
Available at / 94 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.0-963081000070875
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Library, Institute of Developing Economies, Japan External Trade Organization遡
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Note
Bibliography: p. 537-540
Includes index
Description and Table of Contents
Description
"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
by "Nielsen BookData"