Competitive advantage : creating and sustaining superior performance

Bibliographic Information

Competitive advantage : creating and sustaining superior performance

Michael E. Porter

Free Press , Collier Macmillan, c1985

Available at  / 93 libraries

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Note

Bibliography: p. 537-540

Includes index

Description and Table of Contents

Description

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

by "Nielsen BookData"

Details

  • NCID
    BA00852365
  • ISBN
    • 0029250900
  • LCCN
    83049518
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York,London
  • Pages/Volumes
    xviii, 557 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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