Competitive advantage : creating and sustaining superior performance

書誌事項

Competitive advantage : creating and sustaining superior performance

Michael E. Porter

Free Press , Collier Macmillan, c1985

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注記

Bibliography: p. 537-540

Includes index

内容説明・目次

内容説明

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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詳細情報

  • NII書誌ID(NCID)
    BA00852365
  • ISBN
    • 0029250900
  • LCCN
    83049518
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York,London
  • ページ数/冊数
    xviii, 557 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
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