Essentials of marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Essentials of marketing

E. Jerome McCarthy, William D. Perreault, Jr

（The Irwin series in marketing）

R.D. Irwin, 1985

3rd ed

Note

Bibliography: p. 555-567

Includes indexes

Details

• NCID: BA00877479
• ISBN:
  • 0256033005
• LCCN: 84062328
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvi, 595 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X