Sunrise-- sunset : challenging the myth of industrial obsolescence
著者
書誌事項
Sunrise-- sunset : challenging the myth of industrial obsolescence
（Harvard business review executive book series）
Wiley, c1985
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
This collection of essays offers a challenge to the conventional business wisdom that advocates phasing out "mature" industries in favour of developing new, high-tech ones. It urges managers to develop new skills to understand the changing competitive environment and take appropriate action. The book outlines the altered terms of competition confronting industries exposed to price and/or quality attacks from abroad, and the conditions under which mature industries have been revitalized.
目次
- The Changing Environment
- Re-examining the Conventional Wisdom
- Managing the Mature Company
- Getting Out, Buying In
- Managing the Growth Company.
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