Advertising management

Author(s)

• Aaker, David A.
• Myers, John G.

Bibliographic Information

Advertising management

David A. Aaker, John G. Myers

（Prentice-Hall international series in management）

Prentice-Hall, c1982

2d ed

Note

Includes bibliographical references and index

Details

• NCID: BA00884747
• ISBN:
  • 0130160067
• LCCN: 81013937
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiii, 560 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Management
• Parent Bibliography ID:
  • BA00045024