Essentials of new product management
著者
書誌事項
Essentials of new product management
Prentice-Hall, c1987
大学図書館所蔵 件 / 全25件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.
目次
I. INTRODUCTION.
1. Introduction to Product Management.
2. Product Strategy and the Innovation Process.
II. OPPORTUNITY IDENTIFICATION.
3. Market Definition for Entry Strategy.
4. Generating and Screening Ideas.
III. DESIGN.
5. An Overview of the Design Process.
6. Mapping Consumers' Product Perceptions.
7. Product Positioning.
8. Forecasting Sales Potential.
9. Completing the Design: Product Engineering and the Marketing Mix.
IV. TESTING.
10. Advertising and Product Testing.
11. Pretest-Market Analysis.
12. Test Marketing and Launching.
V. MANAGING THE LIFECYCLE.
13. Managing throughout the Product Life Cycle.
14. Organizing for Product Management.
15. Concluding Themes on New Product Strategy.
「Nielsen BookData」 より