Innovation diffusion models of new product acceptance

Author(s)

• Mahajan, Vijay
• Wind, Yoram J.

Bibliographic Information

Innovation diffusion models of new product acceptance

edited by Vijay Mahajan, Yoram Wind

（Series on econometrics and management sciences, v. 5）

Ballinger, 1986

Note

Based on a conference held in Oct. 1983 at Harvard University

Bibliography: p. 281-299

Includes indexes

Details

• NCID: BA00898253
• ISBN:
  • 0887300766
• LCCN: 85023300
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xvi, 318 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.153
  • DC19 : 658.8/343
• Subject Headings:
  • LCSH : New Products -- Marketing -- Mathematical models -- Congresses
  • LCSH : Consumers' preferences -- Mathematical models -- Congresses
• Parent Bibliography ID:
  • BA0089813X