Telephone survey methods : sampling, selection, and supervision
Author(s)
Bibliographic Information
Telephone survey methods : sampling, selection, and supervision
(Applied social research methods series, v. 7)
Sage Publications, c1987
- : hard
- : pbk.
Available at 22 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk.300.1-92s081000084961*
Note
Bibliography: p. 153-154
Includes index
Description and Table of Contents
Description
Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.
Table of Contents
Introduction
Generating Sampling Pools
Processing Telephone Survey Sampling Pools
Selecting Respondents
Supervision I
Structuring Interviewers' Work
Supervision II
Structuring Supervisory Work
by "Nielsen BookData"