Developing a winning marketing plan
著者
書誌事項
Developing a winning marketing plan
（Wiley series on business strategy）
Wiley, c1987
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注記
Bibliography: p. 283
内容説明・目次
内容説明
Finally - a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:How to establish goalsHow to do a situational analysisHow to develop a marketing strategyHow to develop marketing tacticsHow to raise moneyHow to forecastIf there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur. " - Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive. " - Booklist "One of the best books I've ever read on the subject. " - E. Joseph Cossman author of How I Made USD1 Million in Mail Order.
目次
The Marketing Plan Mystique. Developing the Marketing Plan. The Situational Analysis and Environmental Scanning. Establishing goals and Objectives. Developing Marketing Strategy. Developing Marketing Tactics. Forecasting for Your Marketing Plan. Important Financial Ratios for Your Marketing Plan. Presenting the Marketing Plan. Implementation. Appendixes.
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