Cases in promotional strategy

Author(s)

• Engel, James F.
• Talarzyk, W. Wayne

Bibliographic Information

Cases in promotional strategy

James F. Engel, W. Wayne Talarzyk

（The Irwin series in marketing）

R.D. Irwin, 1984

Rev. ed

Note

Includes index

• NCID: BA00929925
• ISBN:
  • 0256031002
• LCCN: 83081767
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: x, 282 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Advertising -- Case studies
• Parent Bibliography ID:
  • BA0019742X